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Diamondbrite newsletter Oct 2007

Mumbai (Bombay) launch for Jewelultra

Following the launch of Diamondbrite in Chennai (Madras) in May Jewelultra launched its marketing operation in Mumbai (Bombay) through their sole distributors, EverBright  Enterprises based in Chennai.


Pictured, from left to right: Preeti; Jewelultra sales promotions manager, India, Subha Ramaswamy; Managing director, EverBright enterprises, India (Diamondbrite distributors India), S Ramaswamy; Operations Director Jewelultra Ltd, India, John Boseley; Managing Director, Jewelultra Ltd, Vicki Teadell; Deputy High Commissioner, India, Andy Cochrane; Export Sales Manager, Jewelultra Ltd. Speaking at the launch Mr John Boseley said that the company sees a ’great opportunity for car care and valeting services in India’. Elaborating on the products features, Mr S Ramaswamy, said that the ’very nature of water based paints, widely used in automotive applications resulted in pores on the surface. Diamondbrite helps plug these pores and forms a protective layer over the skin of the car.’ Highly researched, Diamondbrite has met the standards of car manufacturers such as Mercedes, Jaguar, Rolls Royce and Ford.


Diamondbrite launched in India, May 2007

Caring for cars

UK-based Jewelultra Limited engaged in the manufacturing and distribution of chemicals, has launched a new product 'Diamondbrite', a paint and fabric protection system for automobiles.


(left to right) John W Boseley, MD, Jewelultra Limited, Justin Bosley, European sales director,

Jewelultra Limited and S Ramaswamy, director, India operations, Jewelultra
Limited, with the newly-launched product Diamondbrite.


Speaking on the occasion, John W Boseley, MD, Jewelultra Limited said that Diamondbrite has been targeted at meeting the requirements of high-end car manufacturers like Mercedes, Jaguar, Rolls Royce and Ford.

It is pertinent to point out that Jewelultra was established in 1978 and caters to the needs of motor dealers. The company supplies chemicals to countries like Europe, UK and Middle East. Diamondbrite is made from refined rock oils that are formulated into two-stage process to create a tough durable glaze. 'If the entire process is carried out by an approved Diamondbrite applicator, the resulting protective finish is guaranteed for six years from the date the product is applied,' he added.

He said it's for the first time Jewelultra is entering the Indian frontiers and added that it saw a great potential for their product Diamondbrite in the Indian market. There has been an extensive growth and expansion in the Indian market.

Others who were present on the occasion included Justin Bosley, European sales director, Jewelultra Limited and S Ramaswamy, director, India operations, Jewelultra Limited.